{"product_id":"gamfratesi-beetle-soft-meeting-chair-4-star-base-height-adjustable-front-upholstered-veneer-shell-gubi","title":"Beetle Soft Meeting Chair - 4-Star Base - Height Adjustable - Front Upholstered - Veneer Shell","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesis nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft Ð a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesis signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards Ð to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetles distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping Ð a defining detail of the classic upholstered Beetle Chair Ð allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":53168372547893,"sku":"GUB-10143104","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":53168372580661,"sku":"GUB-10143111","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":53168372613429,"sku":"GUB-10143105","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":53168372646197,"sku":"GUB-10143112","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":53168372678965,"sku":"GUB-10143106","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":53168372711733,"sku":"GUB-10143113","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":53168372744501,"sku":"GUB-10143107","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":53168372777269,"sku":"GUB-10143114","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":53168372810037,"sku":"GUB-10143108","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":53168372842805,"sku":"GUB-10143115","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":53168372875573,"sku":"GUB-10143109","price":82.77,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":53168372908341,"sku":"GUB-10143116","price":82.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/6659\/2309\/files\/10145255_F3Q_BeetleSoftMeetingChair_HeighAdjustable_AmercianWalnutVeneerShell_Dedar_Belsuede132Large.jpg?v=1784343875","url":"https:\/\/www.sandhive.shop\/products\/gamfratesi-beetle-soft-meeting-chair-4-star-base-height-adjustable-front-upholstered-veneer-shell-gubi","provider":"My Store","version":"1.0","type":"link"}